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OBJECTIVE

We were told to create a packaging system for a brand of wine by doing research and evaluating the marketplace and target audience. By examining the marketing and branding of a product line, the concept and graphic style elevate a brand's product through packaging. 

Picky Monkey

APPROACH

Picky Monkey is my own brand, which was established in Taiwan in 1997. In ancient Asia, humans were not specialists in deciding what was the finest fruit and when to produce wine, but monkeys did. Monkeys have a natural instinct for selecting the most delectable fruits. Monkeys pick fruits and store them in the mountains. The upper fruit squeezes the fruits on the bottom layer. They burst, releasing fruit pulp. Around the same time, the fruit pulp combines with the wild yeasts attached to the skin of ordinary fruit, resulting in wine, since the upper layer of fruit blocks the air. 

© 2021 by Hai Hsiang (Alex) Lang 

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without expressed permission from Hai Hsiang (Alex) Lang.