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The Shape of Movement 

Forward and Backward


The aim of this project is to construct a conceptual book for the natural pheromone that has been selected. We had to use one natural pheromone and use it to build an identity, photography, typography, infographic, and environmental design, among other things. Each spread used the natural pheromone to present different design principles with our own writing.

View this book online


The natural pheromone chosen for this project is “movement.” I use the concept of movement to create the identity for this book, website, and the amount other things. I use orange as a primary color throughout the project. It was really challenging to design typography, photography, and other elements to present movement, so I created a story for the book. The story is very abstract but understandable in the way of art.

© 2021 by Hai Hsiang (Alex) Lang 

All Right Reserved. No part of this publication can be reproduced

without expressed permission from Hai Hsiang (Alex) Lang.